Light Series 2 - Retail Store

Here is a picture in the hallway of the Freedom Mall in Charlotte, NC. Instead of just going into one particular store and studying the light patterns I thought it would be more interesting to stand in the hallway and see how the circulation uses lighting. Also I would like to see how the stores use lighting to attract potential shoppers. First off the first few shops on the sides of the picure just use a boring red and orange neon sign. It attracts you but it is not very original. The sign on the right with the white glow and the dark letters are interesting. The contrast is what is most important. Also the directionality of the overhead lighting is nice and effective although somewhat boring too. It also has a bad glare as you can see on the ground. Recommendations could be several different things. Flourscents are godo for covering wide areas but it would be nice to create more interest like using a soft diffuse cove lighting along the sides of the hallways. Also, as stated before, the individual store signs could have maybe more colors and more contrast. The Gap has a great way of using a track lighting to highlight their sing. In addition they carry that theme throughout the store and uses it to emphasis particular outfits and new arrivals.